COURSE OUTLINE:
- Clearly define what we mean by Category Growth in terms of the retail optical market.
- Why are contact lenses important to your business growth and store reputation.
- Spectacle frames and sunglasses are vital, how can we identify dual users and potential contact lens patients?
- Are employees engaged, productive and are we measuring their goals and targets effectively?
RECOMMENDED LEVEL:
This is a Non-Clinical Course designed for Store Managers and Sales Staff
Version 1 – for sales staff explaining the importance of having a contact lens corner within the store.
Version 2 – for branch managers, where the focus is more on the long term profitability of a contact lens category.