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  1. Clearly define what we mean by Category Growth in terms of the retail optical market.
  2. Why are contact lenses important to your business growth and store reputation.
  3. Spectacle frames and sunglasses are vital, how can we identify dual users and potential contact lens patients?
  4. Are employees engaged, productive and are we measuring their goals and targets effectively?


This is a Non-Clinical Course designed for Store Managers and Sales Staff 
Version 1 – for sales staff explaining the importance of having a contact lens corner within the store.   
Version 2 – for branch managers, where the focus is more on the long term profitability of a contact lens category.

Course Duration: 1 day / 5 hours