The Market
A more common condition than you may think
47% of patients have astigmatic vision correction needs, with 24% having astigmatism in both eyes and 23% being monocular astigmats , but toric contact lenses only represent 8% of fits in Gulf Counsel Countries (GCC).1,2
There are a number of reasons for this low take-up, but with an estimated 1.3 Millions astigmats in the GCC wanting to try contact lenses, there is also an incredible business opportunity for you to take advantage of.1
1. Young G et al. Prevalence of Astigmatism in Relation to Soft Contact Lens Fitting. Eye and Contact Lens 2011; 37 (1): 20-25.
2. Incidence Study (UAE and KSA), March 2013.
Know your patients
Proactive recommendation is crucial for potential wearers
Johnson & Johnson Vision Care conducted research with both patients and Eye Care Professionals to better understand vision correction for astigmats:1
- The results revealed low levels of awareness among patients that contact lenses could correct their astigmatism
- Patients both expect and want guidance from their Eye Care Professional and tend to think that contact lenses are simply not an option to correct their astigmatism
- We discovered that patients are extremely interested in learning more about toric lenses once they know they are an option
- Research also identified that Eye Care Professionals assume patients would enquire about contact lenses for astigmatism if they were interested, but they don't
A successful outcome starts with a conversation. Being proactive is the first step towards providing your patients with the benefits and freedom offered by toric contact lenses.
1. Sulley A et al. What your patients don't know about astigmatism. BCLA conference presentation 2012.
